The South African wine industry is keen to raise the country’s reputation as a premium wine producer by shifting its export emphasis from bulk to bottled.
South African winemakers are keen to capitalise on growing interest
in their wines from US consumers - and on the predicted growth in
the market there. Their US counterparts, meanwhile, continue to
focus on Europe, where sales have...
A scheme designed to promote ethical labour practices in the Cape
wine industry has been praised by wine retailers in the UK, which
have also pledged substantial financial support.
Interest in South Africa's trademark grape, Pinotage, is helping to
drive sales of the country's wines outside traditional export
strongholds such as the UK. For example, Norway's state monopoly
has just bought three...
South African wine sales in the UK have been growing rapidly in the
last few years, and four SA brands are now among the top 20
best-sellers there. But more can be done to promote Cape wines in
the UK, such as focusing on recognisable...